Say 'No' to Plastic Bags in Style

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Christmas 2021 Orders

Thank you to everyone who has placed orders - my DEED bags order book for 2021 has now closed. The website will be inactive for made-to-order, except for the limited edition 'Au Naturel' Collection and the Sash Belts - which will both be placed online in November.

I will also be opening the BOOKS Collection from 26th November - 12th December for a very special WONDERFUL SHOES online shopping event - perfect if you need to buy a Christmas book for a special little human in your life!

I'll then be taking the remainder of December and January off to reflect on how to move forward with DEED bags, as it now moves into its 5th year - a very happy position that I honestly did not expect to be in when I started!

I can say that in the past two years, the vast majority of bags that I've made have been Bespoke bags - especially those made from high-end fabrics with lots of trims and details. I'd like to continue with the evolution of the brand into high-quality fabrics (especially linen) as well as some more fashion-focussed bags and collections next year.

Wishing everyone in my beautiful DEED bags community a happy and peaceful end to what has been an incredibly challenging couple of years. Thank you for allowing me to follow my dream of creating stylish and sustainable tote bags for you!



HELLO 2021

Thank you for stopping by DEED bags.

Many thanks to all the wonderful peeps who have chosen to change the world for the better these past three years with a DEED bag - it's perfectly possible to be planet-friendly AND stylish!

To keep up-to-date with all the latest news, please do keep following DEED bags on Instagram and Facebook .

2021 brings some very good news for the ladies on our waitlist for the large Vintage French fabric shoppers in the iconic 'bleu de France'. And along with our favourite DEED bags, there will be some exciting new fabrics, styles and accessories, too!

My gratitude too, for the continued generosity of this wonderful DEED bags community in our Instagram Charity Bag auctions. As always, 100% of the winning bids will be donated to the children's education charity Ardoch.



DEEDS not Words

DEED bags (Est. Nov 2017)  is a small boutique atelier of bespoke tote bags with a big heart, based in Melbourne, Australia. 

All DEED bags are designed and handmade by founder Emma Bowd, using natural fibre fabrics; plus upcylced, vintage and premium interior design fabrics which have been sourced as factory deadstock, off-cuts and end-of-runs, saving them from landfill.

As a planet-friendly DEED bag owner, you're not only helping to end the era of single-use plastic bags, but you're also helping to raise awareness and funds for the education charity, Ardoch, which supports children and young people in disadvantaged Australian communities.

Emma is a 'Literacy Ambassador' and 'Writer in Residence' for Ardoch, and passionately believes that education is the key to being an informed and engaged citizen. 

DEED bags is proud to donate $1 to Ardoch from every bag (and facemask) sold, PLUS 100% of four social media Charity Bag Auctions throughout the year. To date, Emma and her DEED bags have donated $4,500 to Ardoch, in addition to donating DEED bags to many other charity fundraising functions.

2020 - Kindness and Good DEEDs

2020 saw an unprecedented start to the year - with catastrophic bushfires here in Australia, and Covid-19 ravaging the world. It has been Emma's great pleasure to utilise her skills and resources in the DEED bags studio to help friends and communities in whatever small ways she can at this very challenging time. 

DEED bags held a Flash Fundraiser for the Tilbrook Estate Vineyard in South Australia (which was burnt to the ground) + made a bespoke DEED bag for the Australian fundraiser #AuthorsForFireys (which raised $500,000) + joined a group of sewers to make and donate dozens of 100% cotton face masks to major Melbourne hospital Emergency Departments (for medics to wear on top of N95 surgical masks, in order to prolong their life).

DEED bags also had the immense joy of participating in the #literarycritters promotion - where Emma joined 29 Australian authors (who also happen to be crafters) to throw support behind the November 2020 release of the book, 'Animals Make Us Human', published by Penguin Books Australia and edited by Leah Kaminsky and Meg Keneally. Please see our DEED bags Instagram post on the Lemon Migrant Butterflies bag, which is now on the arm of international bestselling author Holly Ringland, for all the lovely details.


I absolutely love my bags.

They have just the right amount of slouch and I adore all the beautiful detailing - the tape, the pompoms and printed ribbon.

It's not often you find something that looks great, is a joy to use (light, capacious, sturdy, folds down flat, has super useful pockets, can be washed), is ethically made AND does some good in the world by raising money for an education charity. Emma I salute you!

Annabel (London, UK)

The DEED bag is so much more than a reusable non-plastic bag. After hours of shopping in Bali it was my go-to bag!

One pocket had easy access to my water and the other had my wallet, with a smaller pocket to secure my key card to my room. Whilst having plenty of space for all my shopping!

Once unloaded back at the room, I used my DEED bag for my book, towel, sunnies, water and anything else I wanted to take poolside. 

Love love love my DEED bag!

Thank you!!! X

Penni (Melbourne, Australia)

I know a good thing when I see it...and I am head over heels obsessed by this bag! I love it and it goes everywhere with me. Love your style @deedbags

Sarah (Melbourne, Australia)

This stylish handmade bag is good for the environment, great for City shopping and I wouldn't be without it even on the highest mountains.

When we arrived in Val D'Isere I used my beautiful and stylish bag (not a plastic bag from the supermarket) and I couldn't believe how much it holds - and the bottle sections stop smaller things being crushed! It's so excellent! I love it ❤️❤️

No matter what road you travel get the deed done and Mother earth 🌏 will be smiling 😊🐝 on you!

Thanks Emma Bowd, 
Designer & Director

Katrina (Victoria, Australia)

Wow it is a beautifully handcrafted classy bag.

Emma has created a wonderful product, which makes me very happy, not only because it is handcrafted, but also because it assists Ardoch.

I love the simple but elegant bee logo and font. I also really love the small pockets on each end, inside the bag, plus the fabulous ties to tie across the top, preventing my books from escaping. Thankyou!!!!

Andrea (South Australia)

I love my #deedbags so very much.

It is so versatile. I can fit all my "adulting" stuff and all my crocheting fabulous too! #winning

Thanks for making such an awesome bag!

Jules @sewmuchyarn (Western Australia)

My DEED bag is just gorgeous.

I have to congratulate you on a superb product, colourful, practical and beautifully crafted....French seams, to die for pompoms!

I wish you every success, congrats. xx

Margot (Victoria, Australia)

I bought a DEED bag. Created and sewn in Melbourne. Supporting child literacy.

Amazing features - inside pockets plus a lipstick pocket (like Coco Chanel!!!). And cute as a button. Love the gift wrap and ribbons too.

I love it sooooo much.

Catherine @catherinegreersydney (New South Wales, Australia)


say 'no' to plastic bags in style


practically perfect carryall


deeds not words